Why PM Modi may be most popular populist

India’s Covid-19 cases continue to climb, even as the economy tanks. China is pressing forward on the two countries’ disputed Himalayan border, where dozens of Indian soldiers have been killed. Tax revenues have plummeted, state governments are unhappy and 21 million of India’s rare salaried jobs vanished in the last few months. And yet Prime Minister Narendra Modi — who recently posted pictures of himself feeding peacocks in his serene garden — remains as popular as ever.
How does Modi do it? While they have responded to the coronavirus in different ways, many of his fellow populists are struggling. Mexico’s Andres Manuel Lopez Obrador, faced with crashing poll numbers, flatly refuses to believe they are true. Multiple missteps in recent months have brought Boris Johnson’s Tories practically level with Labour in some recent UK polls. Vladimir Putin’s United Russia party is facing a tough set of local elections. And, of course, there’s US President Donald Trump, whose re-election campaign seems to be based largely on pretending the pandemic doesn’t exist.
Modi seems to understand something that the others do not about the relationship between a populist leader and voters. In a crisis, you can, like Brazil’s Jair Bolsonaro, temporarily push your numbers up through cash transfers. Or you can, like Turkey’s Recep Tayyip Erdogan, use identity politics to distract people from your bungles; that’s being tried in India as well.
But there’s another factor Modi exploits to the hilt. The most adept populist leaders don’t only detach the electorate’s perception from inconvenient facts, providing an alternative narrative in which they, and they alone, are the stars. To repeat that trick in the face of disasters such as a recession or a pandemic, they also need to act. They have to make the sort of big decisions around which their supporters can construct a convincing narrative: a decision that comes across as brave, or stern, or wise, or fatherly or, ideally, all of those things.
When Modi, with just a few hours’ notice, withdrew 86% of India’s currency in November 2016, it was unquestionably a disaster. People lost jobs and livelihoods, economic growth was mortally injured and, given that all the money eventually returned to circulation, none of the exercise’s goals were actually met. What Modi learned from the experience, however, is that it does not matter whether the decision you make pans out or not. All that matters is that people believe that you did something big, something that only you would dare to do, and that you did it for the best reasons.
That’s what many Indian voters thought about “demonetisation”: If the gambit didn’t work, it was everybody else’s fault. At least Modi tried to stamp out corruption, supporters said, doing something no other prime minister in India’s history, no other world leader had done. (For good reason.) Just months after demonetisation, while Indians were still suffering from its after-effects, Modi’s party won crucial elections in India’s largest state. The political scientists Rikhil Bhavnani and Mark Copelovitch discovered that, in fact, Modi’s party did relatively better in those areas where people were hurt the most by demonetisation. Apparently, the worse the medicine tastes, the more the doctor must care about the disease and want to cure it.
When Modi shut down the Indian economy in March in response to Covid-19’s arrival on our shores, he did so relatively early. India’s was also perhaps the most draconian such shutdown globally.

—Bloomberg