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Bloomberg
Dutch vitamin maker Royal DSM NV is finding direct-to-consumer sales good for its corporate health.
After years of supplying ingredients to health-food companies, DSM began dabbling with its own range of supplements to sell at retail about six years ago. The growth of the business, called I-Health, far exceeded the company’s hopes, and it’s set to turn over about $338 million in sales in 2018, according to CEO Feike Sijbesma.
The CEO said he was initially wary of entering the retail space in competition to existing customers like Nature’s Bounty that buy industrial quantities of its ingredients for their formulas. DSM’s superstrength fibre Dyneema is a well known in the markets for ropes and yacht sails.