Virgin Australia pioneers pop-up check-in stands

epa04103373 A picture made available 28 February 2014 shows passengers boarding  a Virgin Australia plane at Hobart International  Airport, Hobart, Tasmania, Australia, 12 January 2014. Virgin Australia Holdings Ltd on 28 February 2014 reported a net loss of 83.7 million Australian dollars (75 million US dollars) for the second half of 2013, a day after its larger rival Qantas posted record losses of 225 million US dollars. Revenue rose almost 6 per cent to 2.2 billion Australian dollars. Australia's aviation industry posted an overall loss in the second half of 2013 for the first time in two decades.Virgin Australia has been moving to give its customers optional add-ons to complement its no-frills service, in a bid to compete with the higher-end offering of Qantas, the market leader in the region.  EPA/BARBARA WALTON

Bloomberg

Airline passengers will be able to avoid the pre-flight ritual of lugging heavy bags to the airport and around the departure terminal as the world’s first pop-up check-in system enters service.
Devised by Amadeus IT Group SA, the technology will facilitate check-in for groups of travelers at hotels, schools, conference centres and sports stadiums, the world’s biggest flight-bookings provider said in a statement. Bags are taken onward to the airport by truck for the usual security screening.
Virgin Australia Holdings Ltd. will pioneer the service after a successful trial at Sydney’s main cruise terminal, where it allows passengers to enjoy the time before their flight unencumbered by luggage, according to local logistics specialist OACIS, which has partnered with Amadeus.
The system, which utilises cloud-based technology to remotely access an airline’s passenger-processing system, is likely to be rolled out across Virgin airports in Australia and New Zealand over the next 12 to 18 months. One obvious candidate for expanding the service is Miami, the world’s busiest port for cruise-ship departures, OACIS Chief Executive Officer Matt Lee said. “They’re keen on seeing how we go down here in Australia,” Lee said.
“The challenge for us will be just the pace at which we can move here, get established, and then consider where else we’d like to go.”
The beauty of the system is that it could be deployed almost anywhere, given its simplicity and lack of permanent facilities.

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