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DUBAI / Emirates Business
The Startup Focus Program supports more than 3,400 startups worldwide, providing startups with free access to tools, support, and training to develop innovations on the SAP HANA Cloud Platform, and bring them to market in an ecosystem of 2 million people and 310,000 customers in 190 countries.
The SAP Training and Development Institute launched the Startup Focus Program in the Middle East and North Africa in
fall 2015, while meanwhile 10 startups building their business success on SAP’s innovative technology.
ShortPoint is the program’s first successfully incubated and validated startup in the Middle East and North Africa and based out of Dubai. It develops tools to make web content design much quicker without coding requirements. As part of the Startup Focus Program, ShortPoint integrated their product with SAP HANA Cloud Portal enabling users to Design modern sites in just a few minutes, without coding or deep technical skills.
“The Startup Focus program offers world-class support and access on an easy-to-use open platform, which help to reduce development time and cost. Startup Focus has helped ShortPoint to enter the fast-growth UAE market and beyond, and we are committed to further supporting the region’s Digital Economy,†said Sami AlSayyed, Founder and CEO of ShortPoint.
“Rolling-out the global SAP Startup Focus Program in MENA has proven to be truly boosting regional innovation through SAP technology. Our second batch of startups will benefit from an expanded ecosystem and support network, and we are confident to again showcase innovative solutions from regional startups on the global stage at premier industry events like SAPPHIRE NOW, the largest global business technology event,†said Marita Mitschein, Senior Vice President and Managing Director, SAP Training and Development Institute.
UAE Startups such as ShortPoint aim to be further supported at the GITEX Startup Movement, which will bring together hundreds of global entrepreneurs, startups, and investors.