The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
DUBAI / Emirates Business
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, announced the upcoming launch of Orbi, a supercharged indoor nature experience and a first in the Middle-East.
Collaboratively developed by SEGA Holdings Co., Ltd. and BBC Worldwide, Orbi fuses BBC Earth’s world-leading nature content with SEGA’s cutting edge technology to create a game changing entertainment experience that will plunge visitors into the heart of the natural world through a visceral, multi-sensory edutainment experience.
Initially introduced in Yokohama, Japan in 2013 as an experimental visitor attraction, the UAE will be the first market in the world outside of Japan to house Orbi when it is launched by Majid Al Futtaim – Leisure and Entertainment in City Centre Mirdif, in May 2017. Damien Latham, Chief Executive Officer, at Majid Al Futtaim – Leisure and Entertainment, said: “Orbi truly represents the next generation of ‘edutainment’. It’s a visceral, awe inspiring and edutainment experience brought to life by stunning audio visual content and ground-breaking technology from creative powerhouses SEGA and BBC Worldwide.