UAE leads digital signage sector

Sunaina Rana / Emirates Business

Technological advances have given a boost to the digital signage industry in the Emirates, with the sector expected to reach $23.02 billion by 2023, according to a report by Global Market Insights Inc.
“Digital World Computer Design LLC has been contributing to the Digital Printing industry for the last 10 years in Dubai. The company has accelerated the growth of the Digital Printing and personalisation. Rather than offset printing and bulk printing, market has moved to lesser amount of bulk printing into Digital Printing which compliments the same,” said Tharaka Pasyala Sales Manager, Digital World Computer Design LLC.
“Fast growing sectors such as food & beverage, healthcare, cosmetics & FMCG businesses, digital printing and signage industry has become essential for everyone with the growth of the global economy. Fast growing SME’s in the United Arab Emirates goes digital since the future of marketing is digital. A lot of marketing campaigns goes with digital marketing than the old flyer distributions, newspaper ads etc.,” Pasyala added.
The technology helps shorten the perceived waiting times by curbing anxiety through entertainment, cross-promoting higher-profit, informing employees about training details, safety issues and treatment protocols, and generating revenue through the sale of appropriate advertising. Digital signage market size in this segment will grow at 7 percent CAGR estimations over the forecast timeframe.
It is expected that the UAE’s digital signage market can witness a 23 percent CAGR by 2019. The major industries that are projected to accelerate the growth of the sector are retail, travel and tourism, and hospitality industries as well as Dubai hosting World Expo 2020. “UAE being the centralized hub for all the corporates and MNCs in the GCC region plays a big role in the global market. Importing raw materials to the UAE and running manufacturing units in town makes a huge number of job vacancies in different sectors. Being the world’s 8th largest oil producer, the free-market economy ensures the country has an extreme competitive edge as the region’s premier commercial hub. Innovation, research, science and latest technology in the market is in the UAE from which they experience a significant increase in visitors to Dubai and other emirates than other GCC countries.”
“Expo 2020 will play an extreme role in the growth of the market comparing the makeovers of different projects such as the DWC (Dubai World Central) area. UAE construction market remains on course to grow on a faster route by spending huge amounts for the upcoming projects. Forthcoming Expo 2020 projects are more likely to deal with a lot of world’s first, largest, and longest since it’s Dubai’s seam point. These will definitely move the Digital sector to a new array of possibilities to assist the local and international clients,” Pasyala pointed out.