UAE is the fastest growing market for BenQ in Q4, 2015

UAE is the fastest growing market for Ben Q in Q4, 2015 copy

Sunaina Rana
Emirates Business

The internationally prominent digital lifestyle innovations company, BenQ Middle East & Turkey has recently reported theur growth upto 4.8 percent during the last quarter of 2015 in the Middle East.
However, the UAE tops the charts in the region, where market share increased from 2.06 percent in Q4, 2014 to 6.52 percent in Q4, 2015. Following which was the BenQ’s market share increased in Egypt by 3.44 percent in the last quarter of 2014 to 6.68 percent for the corresponding period in 2015. Whereas in Qatar share increase of 3.82 percent from 2 percent in Q4, 2014.
Manish Bakshi, Managing Director, BenQ Middle East & Turkey, told Emirates Business, “UAE is our best performing market for Q4, 2015 for monitors. The overall growth is driven by strong demand for our gaming monitors which are preferred by gaming enthusiasts and professional gamers alike.”
BenQ’s increase in market share was driven by gaming monitor models that truly enhance player performance, including the 24”BenQ W monitor and the 27”W+. The market share of both models combined together increased from 15 percent in Q4 2014 to 30 percent in Q4 2015.
“We are also the gaming monitor of choice for many of the leading gaming cafes in the UAE as our monitors deliver agile performance, viewing comfort and fast response time, ensuring victory and entertainment for the gamers. Our new technology launch, XR3501, World’s first curved gaming monitor with 144Hz and 2,000R, another boost in Q4’ 15. We expect a strong performance this year too as eSports is gaining momentum and we are constantly innovating new technology to appeal to the gamers,” he added.
The XR series is a combination of XL series and the RL series into one devise for a more enjoyable gaming experience. With 144 Hz and 2000R ultra high curvature and the ability to engage and challenge a gamer’s imaginative powers through racing games and scenario building, it is the perfect monitor for a gaming enthusiast. XR3501 sports a 2560×1080 display with a 21:9 aspect ratio and 178-degree extra-wide viewing angle.
Gamers can even link up multiple monitors for a truly immersive experience. BenQ also experienced increased demand for their 32”W CAD / CAM Series. Designed for business professionals, the stunning 32 inch display built with IPS technology and the latest 4K2K ultra-high-definition (UHD) resolution, is part of BenQ’s continued effort to support the visual-intensive work required in the fields of CAD/CAM, animation, video editing and graphics arts.

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