UAE Exchange associates with the AFC as sponsor

Emirates Business

The leading global remittance, foreign exchange and payment solutions brand, UAE Exchange announced that it has signed up with the Asian Football Confederation (AFC) as an official sponsor of national football competitions from 2016 till 2020. With this association, UAE Exchange becomes the first and only remittance and foreign exchange house to join the official sponsors’ brandwagon. Speaking on the association, Gopakumar Bhargavan, Chief Marketing Officer – UAE Exchange, said, “It is our belief that sports is a binding force. We chose to partner with AFC because football is right up there when it comes to a worldwide fan following and emotional attachments. Similarly, with a strong legacy of 36 years, UAE Exchange has also grown to be a leading player in remittance industry thanks to its loyal customer base and the bond we share with them. This is aptly represented in our association with AFC and we are delighted to be the exclusive money transfer and foreign exchange brand as an official sponsor of the national competitions till 2020. We see this sponsorship fit in with our strategic plans to connect and engage with our customers on a much larger platform, while reaching out to football-loving audiences regionally and worldwide.”
The five-year pact has UAE Exchange as official sponsor of over 200 home games covering matches of Asian Qualifiers –Road to Russia, AFC U-19 Championship 2018, AFC U-16 Championship 2018, AFC Asian Cup UAE 2019 and AFC Futsal Championship 2020.