Taco Bell plans ‘explosive growth’ in Australia after sales jump

Bloomberg

Taco Bell, increasingly focussed on global growth amid a saturated US market, is expanding Down Under.
In November, the chain opened its first Australian restaurant in Brisbane, and it has exceeded management’s expectations, said Liz Williams, president of Taco Bell International. Sales are several million dollars higher than a typical unit, she said, declining to provide specifics. Now, Taco Bell is working with the franchisee to speed expansion in Australia.
“We’re talking to them about some pretty explosive growth,” Williams said in an interview.
“It’s going to be a top market for us.”
Taco Bell is looking abroad for growth as US restaurants fight for market share with steep discounts and new, indulgent foods. This year, the Yum! Brands Inc.-owned chain will open between 90 and 100 net new stores outside the US, compared with 77 in 2017, Williams said. Other targets for expansion include Brazil, India, Canada and the UK.
Industrywide, restaurant traffic in the US was unchanged last year from 2016, according to researcher NPD Group. Still, Taco Bell managed to opened 237 new stores in its home market in 2017.
In Australia, Taco Bell sells California burritos, quesadillas and nachos, along with beer and margaritas. It also offers fries smothered in nacho toppings including sour cream, salsa and meat. The website describes the item as “Perfect for sharing with your mates…or keeping all to yourself.”