Supreme facility and equipment

Our Correspondent/ Emirates Business

Fitness First Middle East is one of the world’s leading health and fitness company owned and operated by Landmark Group, a leading retail organisation in the Middle East and India with over 65 clubs across 49 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.
Fitness First offers world-class amenities including best in class equipment, free group exercise classes, personal training by internationally accredited fitness professionals and the latest innovation in the fitness industry. Fitness First’s pipeline projects for the region include new branches in Arabian Ranches, Dubai, UAE.
It is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.
Also following the commitment, it has launched an exclusive ‘Ladies-Only’ gym at Bawabat-Al-Sharq in Abu Dhabi.
George Flooks, Chief Operating Officer, said; “We have brought in a host of workout facilities to accommodate fluctuating fitness needs that arise from current lifestyles. We recognise that women often need to fit in their fitness activities their personal life situations whether that’s home, family or work. They need a gym where they can work-out at ease with convenience. Women get the latest innovations in fitness and result-oriented focus, while they walk into the gym. They also come here for more relaxed purposes as well; like a refreshing sauna or a swim. With a variety of workout options and an expert-led nutrition team in an all-women environment, we are sure to motivate them to achieve desired results.”
Fitness First offers the latest innovation in the fitness industry to its members including XFit, Swing Yoga, TUFF, Queenax, Lifescape, BILT, PurMotion, FIT 4:15, MYZONE and many more.
“We understand the needs of modern women; be it fitness related or recreational. With this new opening, we are geared up to bringing in a fitness discipline among many women in town.” added George.
The exclusive platinum gym houses a 120 square meter swimming pool with luxurious changing rooms added with sauna and relaxation areas, to ensure fitness and leisure with privacy.
In sync with its fitness with innovation mission, the facility also offers a Synergy 360 functional training unit, a well-equipped freestyle range of products such as BattleRopesEscape, TiyrBulgarian, BagsSlam, BallsCore, BagsEscape, freestyle kitsvipr’s, huge group exercise, spinning, pilates, swing yoga, and multipurpose studios to experience a variety of most exciting workout sessions.
Fitness First has been awarded Best in Woman’s Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan Awards 2014.
It was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014.
The gym located at Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 and 2015 Fit Awards and is a proud winner of Retail Middle East’s award for ‘Most Admired Retailer — Spa & Leisure’ in 2015. It is a global brand that originated in the UK. Backed by an
experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide. The gym facilities are complete with personal training by world class fitness professionals and specialised nutritionists to guide and plan the members’ food charts as per their fitness needs.
Fitness First also offers facilities like express lockers, private members lounge with wireless internet and complimentary drinks to relax and socialise.