Subway’s ‘$2-off plan’ aims to reverse slump

Bloomberg

Subway Restaurants, facing one of the biggest sales slumps in its five-decade history, is looking to win back customers with a new incentive:
$2 discounts through a revamped loyalty program.
The sandwich chain will let diners use their loyalty rewards on any menu items, lifting restrictions under the current programme. The new system, which will expand to 28,500 US and Canadian locations next month, will offer frequent customers freebies such as cookies and chips and let them use their balance via a mobile app and other channels.
“It made sense for us to revisit our loyalty program,” Chief Digital Officer Carissa Ganelli said. “We’re putting the customer first. We have to be everywhere they are and engage with them how they want to engage.”
With the revamp, customers can earn $4, roughly enough for a 6-inch sub and drink, after spending $100.