Soyfish — a sleek, new sushi concept — comes to Dubai, exclusively on Deliveroo

DUBAI/ GULF TIME

Say goodbye to basic maki. A new sushi game has arrived in town and it’s stealing Dubai’s delivery scene. Introducing Soyfish — a sleek, new sushi concept available exclusively on Deliveroo, bringing a bold new take on premium sushi from Vancouver straight to your doorstep. Plus, get a flat 50% off your Deliveroo order this weekend only (all day on 3 and 4 May)!
Forget what you know about sushi in Dubai. Soyfish is serving up premium high quality rectangular sushi, with flame-seared edges, and punchy house-made sauces designed to let every slice shine. It’s fresh, flavour-packed, and unapologetically different, crafted to Japanese standards. Think sushi that’s all about technique, texture, and a taste that lingers for all the right reasons.
Start your experience with Soyfish’s craveable small plates like the Crispy Chili Chicken (AED 30) – tender, golden bites tossed in a sticky-sweet glaze of soy, ginger, and chili, or the light, yet satisfying Seafood Salad (AED 28), layered with salmon, tuna, hamachi, creamy avocado, and crispy greens. But the surprise standout? The Kinoko Salad (AED 30). Warm, earthy mushrooms meet a zingy, umami-packed citrus dressing – sounding humble, but it completely over-delivers.
But the real showstopper is, the oshi — Soyfish’s signature and the first of its kind sushi in Dubai. These flame-seared, rectangular cuts are pressed, not rolled, creating a bold new sushi experience that’s all about flavour and finesse. Try the Sockeye Salmon Oshi (AED 76) featuring wild Canadian salmon, torched to perfection and finished with aioli and serrano pepper for a buttery, spicy bite, or the Wagyu Fois Gras Oshi (AED 66) — rich and indulgent, topped with truffle mushroom purée and chives. For spice lovers, the Spicy Negitoro Oshi (AED 60) hits the mark with house-made spicy mayo and jalapeño, or the Ebi Oshi (AED 56), with a flavourful burst of pesto aioli and lime zest. These are not your average sushi rolls. They’re compact, powerful flavour bombs, made to be savoured. Not to mention, they have crispy rice Oshi’s too!
Rounding out the Soyfish menu are a few standout mains that hold their own. The Wagyu Menchi Sando (AED 78) is a next-level katsu sandwich, packed with juicy wagyu, caramelised onions, and mustard mayo on pillowy Japanese milk bread. And the Truffle Noodles (AED 70) are comfort food with a luxe twist – creamy, savoury, and laced with earthy truffle and sweet soy, it’s a dish that’s rich without being heavy, and perfect as a solo order or shared side.
Rooted in the multicultural food scene of Vancouver, Soyfish is a passion project born from knowing great sushi isn’t just about rolls or fancy plating — it’s about ritual. Just deeply good sushi, done exceptionally well, available exclusively on Deliveroo for delivery across Downtown Dubai, Business Bay, DIFC, Jumeirah, City Walk, Nad Al Sheba and Jaddaf, and parts of Al Quoz.
But there’s more. This is not just about takeaway.
Soyfish is changing the way sushi shows up in your life. Craving sushi at home or at the office? They’ll send a chef to your doorstep! Complete with ingredients, setup, and a live show that brings the energy and theatre of sushi-making to you, making it perfect for house parties, office lunches, or just a next-level night in. Planning a party? They cater. Need something cool for an office lunch? Covered.
From flame to fame, Soyfish is a cloud kitchen with serious bite. And right now, it’s the sushi moment Dubai didn’t know it needed.

DETAILS
What: Soyfish – Luxe, Vancouver-inspired sushi delivered to your door, exclusively via Deliveroo
When: Available daily, all summer long
Where: Delivering to Downtown Dubai, Business Bay, City Walk, and parts of
Al Quoz
Menu: Available via Deliveroo only