The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Bloomberg
Southwest Airlines Co. is giving up on charging for in-flight movies, bowing to feedback from passengers accustomed to not paying on rival carriers.
Free flicks will be available on some Wi-Fi-enabled jets and will be rolled out to most customers by the end of the week, Southwest said in a statement. That makes the Dallas-based discounter the last of the four biggest US carriers to stop charging for movies.
The offerings build on Southwest’s push to ramp up in-flight entertainment over the past year, after customer surveys showed it could “greatly influence†a decision to fly on the airline in the future, said Ryan Green, chief marketing officer.