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Bloomberg
A sportswear company founded by an Olympic gold medalist saw the biggest surge in growth in a ranking of the 100 most valuable brands in China this year.
Athletic apparel maker Li Ning Co had its brand value jump 66% to $3.4 billion, the quickest pace in the annual list compiled by Kantar BrandZ. Its rise was fuelled by technical innovations and patriotic styling, the report said, with the latter feeding into a growing wave of consumer nationalism in China that’s unseated global companies like Nike Inc.
The total value of China’s top 100 brands fell 20% to $1.24 trillion, as supply chain disruptions to rising inflation and Covid lockdowns challenged the business environment.