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SHARJAH / WAM
Sharjah is set to showcase its unique and authentic tourism experiences at the world’s largest travel trade show, ITB Berlin from March 7-9, in which more than 15 government and private entities will be participating in the Sharjah exhibition along with the “Sharjah Commerce and Tourism Development Authority†(SCTDA), showcasing the diverse and vibrant aspects of the emirate in their respective fields.
As a leading authority in promoting Sharjah as a must-visit destination, SCTDA is poised to make a significant impact at ITB Berlin, including the unveiling of a brand new Sharjah Pavilion, highlighting the emirate’s rich cultural heritage, stunning natural landscapes, and family-friendly attractions.
Visitors at ITB Berlin will be among the first to view SCTDA’s brand-new pavilion, featuring a stand design that seamlessly blends authentic destination elements with a contemporary feel. The pavilion aims to engage attendees on a level beyond rudimentary informative displays, highlighting the unique aspects of Sharjah across nature, culture, leisure, and entertainment.