Serafino Consoli: Penchant for luxury, exceptional quality

Our Correspondent / EMIRATES BUSINESS

Serafino Consoli has been a leader in the world of fine jewellery for over 50 years and is found in some of the world’s most beautiful locations. The maison’s revolutionary approach combines innovation with the finest of Italian goldsmithing traditions to create jewellery that is both unique and individual.
The fine jewellery maison has created a sensation with their supremely inventive multi-size rings, bracelets and pendants, ad it is exploring the opportunity of working with suitable partners in the Middle East to bring their unique line of jewellery to the region. The brand is popular in the US and Europe and is known for its penchant for luxury and products of exceptional quality.
“The countries of the Middle East region are renowned in the world over for their appetite for the finest in jewellery and luxury goods, which is why we feel our line of exceptional jewellery that is both spectacularly unique and innovative, is made for the region’s jewellery aficionados,” said Ivan Consoli, CEO of Serafino Consoli. “We are looking forward to working with partners who will enable us to reach out to the selected high value clients in the region and provide them unique bespoke jewellery.”
Serafino Consoli is well represented at leading regional trade and consumer exhibitions including Vicenzaoro Dubai, Doha Jewellery and Watches Exhibition and Jewellery Arabia in Bahrain.
The brand had its beginnings in a small jewellery store in the province of Bergamo, northern Italy in 1959, in the north of Italy, where founder Serafino Consoli first began his experimentation with innovative jewellery working, translating his love for art and design into the finest of works.
In the 90s, Serafino’s son Ivan took the place of his father and began an important process of renewal and expansion of the company. At the beginning of the twenty-first century the company grew consistently, increasing its market share and standing and signing strategic agreements with prestigious luxury watchmaking and jewellery brands.
The brand’s innovative vision was launched in 2011, precisely at the same time as the opening of its new headquarters, which is a one-of-a-kind place where a taste for excellence meets technology and design. The architectural space was created to represent the dynamism of its patents and their
components.
Serafino Consoli has a revolutionary approach in the field of fine jewellery making, in which innovation meets the traditions of Italian goldsmithing, giving rise to a new generation of
jewellery pieces that are actual
invention patents.
Ten years of experimentation were necessary to achieve this technology, and the company’s great success lies in the fact that the complexity of the products is transformed into an extraordinary simplicity of use — just a touch of the fingers is all that is needed to
transform to its jewellery pieces.