Bloomberg
Troubled Scandinavian Airlines operator SAS AB is now smaller than a bus company.
Its market value has dropped to just 5.09 billion kronor ($546 million), after its shares slumped almost 40 percent so far this year. That means that Nobina AB, the Nordic region’s largest public-transport service provider, is now bigger, with a market capitalisation of 5.11 billion kronor.
SAS has had a tough year, with challenges such as a competitive market, increasing jet fuel prices and a weak Swedish krona exacerbated by a pilot strike grounded some 4,000 flights. It will be a challenge to make a profit before taxes this year, SAS has said.
To make matters worse, SAS is also grappling with so-called flying shame. The phenomena is seemingly having a real impact on travel patterns.