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SHARJAH / WAM
The Sharjah Broadcasting Authority (SBA) is participating in the “MIPCOM 2024” global exhibition for entertainment and television content, taking place at the Palais des Festivals in Cannes, France. This event, taking place until October 24, features participation from over 100 countries, providing a leading platform to enhance the authority’s international presence and highlight its diverse productions. During the exhibition, the authority’s delegation held a series of meetings with elite representatives from television channels and global production companies to discuss collaboration opportunities in areas such as co-production and acquiring rights for new programmes and series. This aims to enhance the content offered by the authority through its channels. The authority also presented showcases of its programmes, which are characterised by their diversity and high quality.
Salem Ali Al Ghaithi, Director of SBA, confirmed the significance of MIPCOM for networking with leading content producers worldwide. “Our goal for this participation is to promote our cultural, heritage, and entertainment programmes and to seek new works to add to our programming network, meeting the aspirations of our audience in the UAE and beyond,” he stated.
Al Ghaithi added, “We are committed to developing strong partnerships with leading global companies in this field, and we will continue to provide innovative content that inspires viewers and enhances the authority’s position as a significant player in the media landscape at both the Arab and international levels.”