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Acer Starbreeze, Facebook Oculus, Google, HTC Vive, Samsung and Sony Interactive Entertainment have announced the formation of an international non-profit organization, called the Global Virtual Reality Association (GVRA), to research and foster virtual reality technology and bring together all the players in
this global industry, including
consumers.
Together, partners in the alliance hope to shape the future of virtual reality by developing this emerging industry and taking it forward in synergy with consumers. This implies making all of their debates and their most advanced research available to web users, while also taking on board user feedback.
“The goal of the Global Virtual Reality Association is to promote responsible development and adoption of VR globally,†said the GVRA. “The association’s members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses.â€
The firms who have signed up to this new and powerful association see virtual reality as an IT platform in its own right, with the potential to play key roles in sectors such as education and healthcare, for example.
It’s still early days fort the virtual reality industry and the high prices of the first VR headsets on the market (the PlayStation VR starts at $399 and the HTC Vive sells for $799) could prove a brake on sales, even in the holiday period.