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Bloomberg
Bezel, a US online watch reseller, won financial backing from a slew of investors including former Disney President Michael Ovitz, actor and comedian Kevin Hart, recording artist John Legend and professional athletes from the NBA and NFL.
Launched in 2022, Bezel is taking aim at established watch resale platforms including Chrono24, Bob’s Watches and EBay Inc, seeking a slice of the $20 billion secondary watch market amid a collecting boom driven by the US buyers.
The US online watch reseller currently has about $100 million worth of inventory listed by watch dealers and individual sellers on its website and iPhone app.
Each watch sold is sent to the company’s headquarters in Los Angeles, where a team of watchmakers and experts verify its authenticity and condition before it’s delivered to the buyer within three to five working days.