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Riyadh / Emirates Business
The organizing committee of the coffee and chocolates exhibition, which is being held for the third year in a row at the Riyadh International Convention and Exhibition Centre from December 20-23, revealed that the size of exhibition area has increased to 7781 sq m display area. The total number of participants reached over 100 because of the outstanding and unprecedented turnout during the exhibition second year.
Participations varies this year among domestic and international and specialist entrepreneurs in coffee and chocolate industry, which included many of the leading chocolate and coffee makers and dealers and international brands agents, besides representatives of global chocolate companies in the region. They are participating in the exhibition to demonstrate the visibility of their brands and their strong presence in the gulf and Arab market and enhance communication with their customers.
In addition, coffee and chocolate kits as making and preparation machines and other modern technologies that fascinate coffee and chocolate lovers will be displayed.
Participates this year include Brazil, India, Indonesia, Philippines, Turkey, Lebanon, Egypt, Oman and UAE. The exhibition aims to attract investors, suppliers and seeking new investments in this vital sector to open new horizons for entrepreneurs so that puts the kingdom on the map of commodity producing countries of coffee and chocolate instead of being consuming nation to conform to National Transformation Program 2020 and Kingdom of Saudi Arabia Vision 2030. It is known that the kingdom have more than 70 thousand coffee trees from the finest in the world that decorate Jazan mountains accompanied by cocoa trees which Faifa region development authority successfully planted in the first experiment of its kind in the Arab world that aims to present this product to the world to achieve economic development for the Kingdom.
It is worth mentioning that the exhibition devoted many surprises and developments to engage visitors and lovers of coffee and chocolate exhibition in the largest recreational demonstration specific to these two commodities through global competitions and a training courses and workshops and meet specialists and professionals in the industry.