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DUBAI / Emirates Business
The Middle East and Africa’s largest international trade fair for beauty products, hair, fragrances, and wellbeing opened on Tuesday, with a new record in exhibitor numbers and exhibition space covered in its 23rd edition.
Beautyworld Middle East is a magnet for retailers, distributors, and beauty professionals looking for the latest inspirations in beauty and wellbeing. The 23rd edition was opened by His Excellency Eng Dawood Abdulrahman Al Hajiri, Director General of Dubai Municipality.
Spanning 61,000sqm at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades.
Running until May 10, the annual three-day event has grown by 10 percent year-on-year in exhibitor numbers, and 11 percent in exhibition space covered, highlighting its global appeal in a Middle East and African (MEA) market that’s full of promise and potential.
The impressive international essence is underlined by the presence of 24 country pavilions, including debut pavilions from Peru, Palestine, and Russia, while more than 100 exhibitors are launching products in a MEA beauty and personal care market that, according to analysts Euromonitor, is set to grow from $32.7 billion in 2017 to $47.5 billion by 2021.