Rasasi first half sales up 4%

DUBAI / Emirates Business

Rasasi Perfumes, one of the leading perfume brands in the Middle East, has recorded strong sales growth in the first half of 2017
and claims more than a 25 percent share of
all fragrance sales among the GCC–based
manufacturers.
Compared to the same period last year, Rasasi has achieved a four percent rise in sales in H1 2017. Rasasi is forecast to end the year with an eight percent increase up on 2016, positively contributing to
the overall fragrance market in the region.
With the fragrance market in the region is estimated to be valued at AED 5.5 to 6.5 billion, Rasasi owns over 15 percent market share in the region – further establishing itself as an industry leader.
Salim Kalsekar, Managing Director of Rasasi Perfumes, attributes the company’s strong performance to a growing retail foortprint across the GCC, as well as continued diversification of the company’s range and growing demand for traditional fragrances, such as oudh, among a new generation of consumers who are keen to celebrate their heritage.
“We project that the economic conditions will become increasingly favorable as the year progresses, especially with Eid Al Adha motivating a larger spend dedicated to Arabic perfumes and gifts in the region. We look forward to building on this growth in the GCC as we prepare to open new outlets in targeted locations and introduce fresh, innovative products to market,” said Salim Kalsekar, Managing
Director of Rasasi Perfumes.
Rasasi is looking to expand its footprint with 10 new outlets in 2017 alone, including stores in Mercato and Ittihad Malls in Dubai. The kiosk in Bur Juman mall has been closed and a store is being opened as part of our aim to always offer the best and most relevant customer experience while the Mirdif store reopened in May with a new look and a dedicated VIP oudh section. Ambitious expansion plans starting next year will see the esteemed perfume brand open 15-20 stores across
the GCC by 2020 with scope
to explore further pipeline
opportunities.
With over 200 products, the standout best-selling sprays are Hawas, Junoon, La Yuqawam and Wisam. The highly anticipated product for 2017 is the recently-launched Sotoor range, which literally means “a line of Arabic script”. This is in line with the rising trend of mixing traditional and modern scents into a fragrance, present in perfumes from both GCC based fragrance companies as well as global perfume houses. Nevertheless, there are been a consistent growth of bukhoors thanks to well established products such as Raqiya, agarwood, oils and oudh moattars at CAGR of at least eight percent.
With almost four decades of experience
in blending scents that celebrate the
rich tapestry of the Middle East and GCC, Rasasi prides itself on having an unriva-
lled knowledge of the finest traditions of Oriental perfumery.