The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Dubai / Emirates Business
Prominent Asian direct selling company, QNET, is on an ambitious growth strategy for 2016 in the MENA region.
The company is working with beauty and lifestyle product manufacturers in UAE, Egypt, Morocco and Tunisia to source and develop exclusive products from within the region that will support local small and medium enterprises.
Khaled Diab, Regional General Manager, QNET MENA, comments: “Our aim is to make our presence felt in the region by working closely with local businesses and taking their products international through our e-commerce platform. Our health and wellness products such as the LifeQode range are doing well and we have just recently introduced a new skincare range for men called DEFY.â€
“We are also actively educating the market about the direct selling model and how everyone from all walks of life can earn income legitimately as long as they are prepared to work hard and excel in becoming successful entrepreneurs,†he continued.
In line with the global growth of direct selling worldwide, QNET is positive that
the industry although still in its infancy stage in the region will gain traction in the years to come.
According to the World Federation of Direct Selling Associations (WFDSA), which has recently published its 2015 Annual Report, the industry has continued its steady growth curve in 2014, seeing unprecedented sales and engagement with 6.4% growth generating $182.8 billion.
Behind direct selling’s positive growth trend are millions of entrepreneurs marketing an array of products and services. In 2014, their numbers swelled to 99.7 million. According to a recent report from Euromonitor International, in the UAE, direct selling experienced record current value growth of 17% in 2015 with sales reaching AED544 million. Nevertheless, direct selling accounted for a marginal share of overall retailing value sales.
QNET is at the forefront of advocating for legislation for the network marketing industry and initiating efforts to adapt to the unique needs of the region.