Online tech shopping service Enjoy set to expand


Enjoy, an online concierge service for gadgets, is expanding beyond San Francisco and New York City nearly a year after it was launched.
The startup, founded by former JC Penney CEO and Apple executive Ron Johnson, will be adding certain neighborhoods of Los Angeles this week and then Chicago in May. The service allows customers to order high-end gadgets ranging from cameras and fitness trackers to drones on the Enjoy website and have them delivered for free by an expert who will show clients how to use the device. Visits last about an hour.
“We’re trying to reinvent the way people buy technology products. We’ve learned a lot, and we’ve seen positive momentum,” said Johnson, who oversaw the expansion of Apple stores for 12 years before he took the top job at Penney. He was on the job for 17 months when he was fired from the department store chain in April 2013 after spearheading a disastrous turnaround plan. Enjoy now has 150 employees and has expanded to 150 products from only 29.

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