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ALKESH SHARMA / EMIRATES BUSINESS
Imagine a day when you might face a low-vision
challenge. How would you pair your outfit, choose the coffee brand at the supermarket or check the change at the grocery store? For 285 million people suffering from vision problems worldwide (as per the International Agency for the Prevention of Blindness), these everyday tasks are really gruelling. This was the challenge that Dubai-based ARworks tackled by creating ViaOptaDaily app, which is considered one of the freshest creative mobile ideas by Cannes Lions judging panel. ViaOptaDaily is a personal multi-function mobile application that significantly increases the
independence of the visually impaired.