Nissan Motor brings Datsun back to the Middle East

Emirates Business

Nissan Motor is bringing the legendary Datsun brand back to the Middle East with the exclusive launch of two models in Lebanon, the on-DO and mi-DO. Both models make
owning a new car an attainable reality for a significant portion of first-time auto buyers.
Launched in 2014 after the brand was globally phased out in 1981, Datsun has sold over 170,000 cars in India, Indonesia, Russia and South Africa. Making its Middle East debut in Lebanon, Datsun is building on its long-standing heritage where it already enjoys a popular following since Rasamny Younis Motor Company (RYMCO) sold the first Datsun cars in Lebanon in 1967.
“Datsun is an iconic brand with a global heritage that dates back to 1933, a legacy that has seen more than 20 million units sold worldwide in the 50 years when Datsun was a household brand,” said Vincent Cobee, Global Head of Datsun. “The brand today represents a revival of the core values which made Datsun the icon it was in the past while
addressing the needs of our modern society. These are making the
dream of new car ownership a reality for first-time buyers, providing access and peace of mind to worry-free
ownership, while delivering trust through transparency, sincerity
and reliability.”
The two models will be available in Lebanon through RYMCO, Nissan and Datsun’s distributor in Lebanon for the past 49 years, and will include the on-DO four-door saloon and the mi-DO five-door hatchback that are designed at Nissan’s state-of-the-art Global Design Centre in Atsugi, Japan.
The on-DO is designed to be a large, authentic and tough family sedan starting at USD 11,900, providing a high level of quality, reliability and competitiveness. The mi-DO is a 5-door hatchback starting at USD 12,900, a stylish car with cool, distinctive and dynamic design to match its reliability and versatility.