GULF TIME
Introducing the tech-forward shoes that go the distance with you.
For the Danish footwear and leather goods brand ECCO, the wearer is always the priority. Comfort, ease, practicality and style at the forefront of every design and collection.
Always contemplating and celebrating movement, ECCO’s signature game-changing BIOM® technology is invested into ECCO’s take on a walking performance shoe (whether you’re taking a light stroll to the shops or breaking a sweat on an outdoor adventure).
Launched in 2009 after scanning the feet of 2,500 athletes, BIOM®, deriving from biomechanical optimization, has become a cornerstone of ECCO’s footwear identity. Originally inspired by barefoot runners, the tech was designed to support the body’s natural movement by creating a shoe that works with your stride, not against it. Engineered to support the foot’s natural movement, BIOM® offers stability, support, flexibility and an all-round optimal fit and feel. Simply put? These are shoes designed to give all-day comfort, from the very first wear.
Now, ECCO takes the BIOM® to the next level, with a new generation of shoes. Introducing the ECCO BIOM® 720 collection.
A key component of the BIOM® 720 collection is the ECCO ENCORE technology, engineered to deliver superior cushioning, breathability, flexibility and all-day comfort. Strategically positioned vents in the outsole (a detail ECCO first introduced in 2011) allow for myriad benefits: efficient energy return, enhanced breathability, and shock absorption.
The spring/summer 2026 collection comprises two key styles, for men and women.
- ECCO BIOM® 720 GTX
A versatile waterproof all-rounder.
ECCO ENCORE and BIOM® technology combine with a GORE-TEX SURROUND® construction for durable, waterproof construction which offers protection from all angles. Well-equipped handle wet weather, the in-built breathability makes them suitable for year-round wear.
- ECCO BIOM® 720 BREATHRU
An everyday summer sneaker.
ECCO ENCORE and BIOM® technology combine with a strong but light BREATHRU performance mesh upper for moisture management with all the same support.
The ECCO BIOM® 720 GTX is available from February 2 and the ECCO BIOM® 720 BREATHRU is available from March 2 at ecco.com, ECCO retail stores, and select partners.
SOCIAL MEDIA
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PRESS CONTACT
Sophie Pasztor
sophie@tishtash.com
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