Next-gen cloud services to fortify ME business

RITIKA SHARMA / Emirates Business

As governments across the GCC embark on more and more ambitious e- and m-government programmes, it will fall upon businesses to keep up with citizens’ expectations, experts opined during Dynamics Summit 2016 held in Dubai. Keeping the same in mind, Microsoft has taken another step forward in helping Middle East businesses achieve more, as the company launched its next-generation cloud ERP solutions, Microsoft Dynamics AX and CRM Online, on Tuesday.
Karim Talhouk, Microsoft Business Solutions Director-Gulf said, “By placing the power of Dynamics in the cloud, Microsoft is bringing a core operations component to these businesses and allowing them to achieve more. Collaboration and business analytics have never been easier, now that we’ve introduced the most seamless integration yet with Office and Power BI.”
Now available in 137 markets with support for 40 languages, the enterprise-grade suite is built on and for Microsoft’s cloud platform Azure and harnesses all the power and advantages of the cloud, for businesses everywhere.
Dynamics AX forms yet another milestone in Microsoft’s cloud journey, and offers businesses access to the kind of intelligence that will allow them to transform their operations. Built with all business departments in mind – from the shop floor to the back office – Dynamics AX and CRM deliver smooth interoperability with Microsoft Office 365 and Power BI for the best possible productivity and collaboration experiences available.
Customers across the Gulf region are already using Dynamics AX to run their business processes in the cloud. The new Dynamics AX moves beyond traditional business solutions and brings ERP, business intelligence, infrastructure and database services together in a single offering, enabling organisations to run industry-specific deployments of the suite that are extendable through bespoke partner solutions.
“Our Middle East customers consistently report tangible gains from using the Microsoft Dynamics suite. We launch the latest version at a pivotal moment for cloud computing in the region. Figures released earlier this month by Gartner show the MENA cloud-services market growing 18.1% in 2016, to more than $860m, and software-as-a-service [SaaS] is expected to show a 26.4% surge. This is a forceful indicator that regional organisations are embracing the cloud and we believe the next generation of Dynamics is the perfect travelling companion for this migration,” stated Talhouk.
Customers can sign up for the new
Dynamics suite today via a monthly subscription with a choice of three simple
versions: a Self-Serve user, a Task user
and an Enterprise user. Subscribers can get up and running in no time and add business processes and users as their organisation grows.