Bloomberg
The New York Times Co agreed to buy the Athletic, acquiring a sports-news website with more than 1 million subscribers.
The newspaper publisher is paying $550 million for the Athletic, which will remain a standalone product, Times Chief Executive Officer Meredith Kopit Levien said in a statement. The deal is expected to close by the end of March.
The Times has more than 8 million paid subscriptions across its digital and print products. The publisher is “now in pursuit of a goal meaningfully larger than 10 million subscriptions†and believes “The Athletic will enable us to expand our addressable market of potential subscribers,†Levien said.
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