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Dubai /Â WAM
The Mohammed Bin Rashid Al Maktoum Award for World Peace (MRAWP) and Dubai World Icon have signed a strategic agreement with the aim of enhancing co-operation between the two parties.
Brigadier Ahmed Al Mansouri, Secretary-General of the MRAWP, and Ahmed Trabilsi, Project Manager at Dubai World Icon, inked the agreement, which intends to boost the co-operation between the two sides through the exchange of advertising and promotion.
The agreement included a number of important clauses such as the exchange of the each party’s logo and brand mark on items such as magazines and publications, including newsletters, websites and social media pages. Dubai World Icon has awarded the MRAWP membership on the Dubai World Icon Board of Trustees in addition to MRAWP receiving a printed copy of the Dubai World Icon’s Encyclopaedia “Dubai World Icon” prior to its distribution.
The agreement also encourages and welcomes each other’s presence at events organised by the other party and permits the release of mutual marketing and promotion as well as company profiles and other publications. It advocates the use of reciprocal advertising material during official events and at the headquarters.