Dubai /Â WAM
Mashreq, one of the UAE’s leading financial institutions, recently announced the Grand Prize winner of the ‘Liability Balance Builder Campaign’. During the Campaign Period (September to December 2016), each month 10 customers won 22kt gold coins and one customer won a luxury Breitling watch. By the end of the campaign, a total number of 40 customers had walked away with Gold Coins and 4 customers with a luxury Breitling watch each.
Upon conclusion of the Campaign, the Grand Prize – Range Rover Evoque 2017 – was announced, which was won by Mohammad Sajid. The keys of the new car were handed over to the winner at the Bank’s Deira Headquarters.
Subroto Som, Head of Retail Banking at Mashreq commented. “At Mashreq, we want to make sure that all our customers are happy. Our Team is consistently looking for ways to give back to our customers – a way of thanking our clients for banking with us. When implementing the ‘Liability Balance Builder Campaign’, we wanted to make sure that all customers had the opportunity to grow new and pre-existing accounts whilst presenting exciting opportunities and prizes for all our clients.â€
The campaign was designed for all customers of the Retail Banking Group across Personal Banking, Mashreq Gold, Private Banking and Business Banking (including Mashreq Al Islami customers). The aim of the campaign was to grow CASA balances; customer benefits included a range of monthly prizes in addition to transactional benefits (free cheque books and unlimited Online Funds Transfers, both local and international) for all qualifiers whose CASA balances increased by
a defined threshold during the
campaign period.