‘Made in Abu Dhabi’ campaign to encourage consumers to buy local

ABU DHABI / WAM

Abu Dhabi Department of Economic Development (Added) has launched the “Made in Abu Dhabi” campaign to promote national products manufactured in Abu Dhabi emirate in order
to enhance their competitiveness and encourage consumers to ‘buy local’. In addition, it will incentivise manufacturers to display the approved campaign logo on their products.
In order to communicate the campaign with manufacturers, Added organised a virtual workshop, during which a number of sales outlet representatives in Abu Dhabi and manufacturers who own industrial establishments in Abu Dhabi, participated. They also gave a presentation on how to use and apply the ‘Made in Abu Dhabi’ campaign logo, whose design was inspired by the new ‘Sheikh Zayed’ font.
Mohammed Ali Al Shorafa, Chairman of Added, said, “The campaign provides all manufacturers in the emirate of Abu Dhabi with the opportunity to display their products on the official page of the “Made in Abu Dhabi” on Instagram.”