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Bloomberg
French President Emmanuel Macron has begun working to rally the left to his side as he gears up for a tough fight to keep his job in less than a year.
Over the past few days, Macron appeared in a 30-minute game show with popular YouTubers clearly aimed at countering an impression of arrogance and aloofness that shows up in polls. And he gave a long interview to a glossy magazine that caters to liberals, in a bid to reach out to those disappointed by his right-wing policies. Taken together, the moves are the biggest sign yet that Macron has switched to campaign mode after more than a year focused on the Covid crisis.