Libra gets warm welcome in Geneva

Bloomberg

Policy makers around the globe have been cool to the idea of Facebook Inc.’s planned Libra cryptocurrency. In Switzerland? They liked it so much, Facebook decided to set up shop there.
Geneva is “excited” to work with Facebook, the canton’s economic development chief Pierre Maudet said last week after it emerged Facebook had picked the Swiss city as the home of the Libra Association, a not-for-profit organisation that will govern the payment network and manage a financial reserve for the cryptocurrency. The Swiss State Secretariat for International Finance said it’s a “positive sign that Switzerland can play a role in an ambitious international project.”
The move reflects the country’s light-touch approach to regulation and an enthusiasm for digital currency not shared by officials elsewhere who worry about its potential as a haunt for criminals. Swiss politicians have gushed about the potential of “Crypto Valley” in the low-tax Swiss city of Zug, and then-Finance Minister Johann Schneider-Ammann last year even talked about Crypto Valley morphing into a “Crypto Nation Switzerland.”
“Switzerland’s regulation is much lighter than in other European countries when it comes to cryptocurrencies,” said Sven Korschinowski, a partner at KPMG.
“It made sense for Libra to come to Switzerland.”
So far, though, there’s little to see. Unlike, Berlin and London, Geneva has no tech district to speak of. For now, Libra is renting space at a shared office on an island in the Rhone River on the site of a former branch of Coutts bank. Other tenants include PayPal Holdings Inc. and Crypto Finance AG.
Facebook designed Libra to be a less volatile rival to Bitcoin by pegging it to a basket of existing currencies and securities.
Bank of England Governor Mark Carney said he approaches the idea
“with an open mind but not an open door.” Others have been less enthusiastic.
French Finance Minister Bruno Le Maire said “it is out of question’’ that Libra “become a sovereign currency,” and he called on colleagues to scrutinise Facebook’s plans. Maxine Waters, chair of the US House Financial Services Committee urged a halt in developing the token until Congress can examine it. Even Facebook’s co-founder has said he’s against it.
A series of fraudulent initial coin offerings in the US has worried Washington regulators that cryptocurrencies risk becoming a magnet for crime – and Switzerland is not immune. The Wannacry hackers in 2017 tapped a Swiss bitcoin exchange to launder the proceeds of their extortion scheme.
Later that year, Swiss financial regulator Finma warned the public about digital coin scams, shut down one operator and opened investigations into others. At the same time, it’s given at least one company, Crypto Finance, the same license as professional fund managers, meaning it can manage and distribute domestic and foreign funds and provide advice to investors.