LG to launch ‘Signature’ collections for New Year

DUBAI / Emirates business

LG Electronics (LG) has long been a key driver in innovation, applying analytics-driven insights to its appliances and electronics to produce a unified consumer experience that is as intuitive as it is effortless. The home
appliances and home entertainment market is currently undergoing a great change where consumers are starting to shift from traditional products towards more intuitive, as well as elegant in the overall appeal.
LG SIGNATURE, which is LG’s collection of premium home solutions and is set to soon arrive to GCC markets, is designed to stand out through its balanced design approach across its entire collection of items, offering a unified consumer experience. By using striking design that is practical and visually appealing to communicate elite status, LG SIGNATURE opens the door to a new era in home appliance and home entertainment. With a stylish touch that allows the collection to blend seamlessly into any environment, this premium collection signals a shift in the role of technology in everyday life.
“In a crowded tech market, manufacturers are embracing design to differentiate their products from the competition, enhancing usability and appearance through a bold reimagining of everyday electronics. Truly forward-thinking and sophisticated design seeks to reshape the user experience into something more meaningful. By extending the latest design principles to everything from washing machines to user interfaces, manufacturers empower consumers while greatly increasing the appeal of individual products,” said Mr. Yong Geun Choi, President, LG Electronics Gulf.
FOR THE SIGNATURE CONSUMER TASTE OF THE GCC
According to the recent studies, strong growth is expected for the smart home appliance market within the next five years globally at a compound annual growth rate of 134 percent and expectations for the market to reach more than 220 million unit shipments by 2020. Within the GCC, there are key growth opportunities due to a rise in a number of factors such as consumer sophistication and awareness of new smart home technologies in the market as well as high disposable income.

DESIGNED FOR EXCELLENCE
LG’s innovative designs raise the bar across the tech industry by seamlessly combining the latest in efficiency-boosting technology with stylish elements that create a positive first impression. The LG SIGNATURE collection exemplifies LG’s commitment to creating stylish, sophisticated products that seamlessly blend in to any setting while performing at the highest levels.
The collection also includes LG SIGNATURE air purifier, which allows the air cleaning process to be a visual experience with innovative transparent panel, and LG SIGNATURE TwinWash washing machine, offering ultimate washing performance, convenience, and prestigious design for the most discerning individuals and families.
Designed with trendsetting and discerning consumers in mind, this ultra-premium breed of technology for the home represents a stark departure from the strictly utilitarian approaches of the products of yesterday. LG SIGNATURE sets the bar high in premium design and ensures a unified consumer experience across its products unlike any other premium home collection.