‘LG Signature’ seeks to re-define future of luxury home appliances

DUBAI / Emirates Business

The new LG SIGNATURE brand from LG Electronics (LG), which combines finest of LG’s cutting-edge technology and world-class design with an exquisite attention to detail for today’s most discerning consumers, has been launched across the GCC. The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera.
The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that will re-define the future of
luxury home appliances and
entertainment solutions.
The innovative and exquisitely designed LG SIGNATURE family consists of four products. This includes the world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView™ Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in
order to protect your family from pollutants and allergens in the air.
“From conception to the final user experience, the LG SIGNATURE products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “The LG SIGNATURE products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.”
Several prominent members within the region’s retail industry alongside highly influential and prominent Emirati personalities attended the launch event. Amongst them included Hala Kazim, a highly respected and admired Emirati life coach, artist, social entrepreneur and the brand ambassador for LG SIGNATURE. Also present were Emirati entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Her Excellency Sara Al Madani; well-known TV personality Mahira Abdelaziz and a rising Emirati celebrity chef – Bader Najeeb, accentuating the premium image of the LG SIGNATURE brand.
“It is an absolute honour to be awarded the title of brand ambassador for LG SIGNATURE,” said Ms. Hala Kazim. “The amount of passion, energy and effort that LG has put into developing each of these home appliances to bring out the true essence of everyday living in the UAE and across the region is simply breath-taking. In this region, we appreciate art and style and I am confident the LG SIGNATURE products will be a great success whilst enriching lives enabling timeless memories.”
LG SIGNATURE represents the pinnacle of design, performance and usability in home appliances. It has been designed to make life better for consumers by offering the highest performance, minimalistic design, and innovative usability.
Each LG SIGNATURE premium product is thoughtfully designed to be visually astounding, while staying true to its essence: delivering the most elegantly curated human experience. The visualisation of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. By eliminating unnecessary elements, LG SIGNATURE represents the ultimate in elegant simplicity. Its radical design heightens the intrinsic purpose of the product and streamlines usability.