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Bloomberg
Better watch out Kentucky Fried Chicken, Jollibee is planning to eat into your markets. Jollibee Foods Corp. wants to expand to 150 stores in the US in five years from 37 branches now, Chief Executive Officer Ernesto Tanmantiong said. The company also plans 100 additional stores in Canada as part of a push to land in the world’s top 5 quick service restaurants.
“The fried chicken market in the US is quite huge,†Tanmantiong told Bloomberg Television. “This is just the first leg of our journey, to be one of the major players in the fried chicken market.â€
It’s no longer just the homesick Filipinos that the Philippine fast-food chain is serving in overseas branches as Asians and Americans take a liking to its signature fried chicken.