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Bloomberg
A year after its break with Nordstrom Inc., Ivanka Trump’s brand is going to rely more on its own website to get its apparel in the hands of consumers.
Starting from Wednesday, shoppers can order merchandise directly — with a 15 percent discount — from the brand’s website, the retailer announced in an email to customers. Since the site’s inception in late 2014, it had been a lifestyle blog with content including styling tips, office advice and interviews with powerful women including Ivanka herself. Her fashion business was built on licensing the production of its clothes and accessories to other manufacturers. While Ivanka Trump has numerous retail partners, from mass-market staples to fancy department stores, the direct-to-consumer sales of apparel expands the website’s offering — which already included handbags and jewelry.
Nordstrom dropped Ivanka Trump’s fashion line in 2017, citing poor sales, and consumers have called for boycotts.