Innovative hair care for women

Sunaina Rana / Emirates Business

Hair care is an essential element in the global beauty care industry. Reports say that women spend an equal amount on their hair care products as much as they spend on cosmetics.
In the wake of the trend, luxury hair care brand Innovatis has introduced a unique hair treatment line that contains diamond and black pearl traces. Kuwait-based beauty center Spa and More Co have brought the technique to the Middle East. “It is a Spanish product, fully organic treatment with the elements of diamond’s powder, black pearl powder and normal keratin,” Faika Al Zoobi, training manager, Spa and More Co, told Emirates Business.
Mohsen Madi, Deputy General Manager, Spa and More Co, elaborated on the company’s future business prospects, “We are a Kuwait based company, and we all are aware that the UAE serves as the biggest beauty industry in the region and worldwide. We are looking forward to expanding innovatis to this market.”
“We have received a very positive response from the market and we hope to get in touch with various beauty houses to extend our association,” he added.
Talking about the treatment, Al Zoobi said, “This will help repair the damaged hair from the inside. After all the chemical treatment this treatment helps in nourishing the hair and providing the natural vitamins to them. It is only available only for professional use. We are only sending it to the salons and beauty care centres, as the price of the entire kit is around AED 3000.”
“The professional range is starting from AED 1875. The UAE is a very big market and we are looking forward to establishing our feet in the sector,” said Madi.
The European hair care market clocked revenues worth USD 18 billion in 2013. It is anticipated to generate revenues worth USD 24 billion in 2018. Shampoo comprises the major chunk of the EU hair care market and currently accounts for 38 percent of the segment’s overall revenue. In India, the hair care products industry accrued revenues worth USD 2 billion in 2013. Market growth is expected to slow to a yearly rate of just over 10 percent between 2010 and 2018, with revenues anticipated to touch USD 3 billion by 2018.
According to Euromonitor, over 30,000 hair salon trading across the region the manufacturers and suppliers of the hair care products and cosmetics are looking to make further inroads into what is potentially huge market. The hair market in Saudi Arabia and the UAE combined is expected to be worth a staggering $524.2 million in 2012 and this figure is expected to reach $566m by 2014 making the countries of the gulf the highest spenders in the Hair care sector.