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Dubai / Emirates Business
Film and TV Production House and market leader, Icon Art Production (IAP) announced a new initiative to support and develop the local film and TV industry by promoting the UAE as a production location for local and International production by offering 30 percentcash rebate on rental & productions spends in UAE.
In phase 1, the IAP Rebate Program supports small, medium and large productions happening in the UAE. The aim is to attract local and international production houses, producers anddirectors to make UAE a production destination. IAP is offering an incentive to pay back clients through a loyalty program that supports existing and new production houses, Producers, Directors and Line Producers, encouraging them to shoot in UAE.
The client gets 30% cash Rebate on equipment’s, crew, transport, cast, on productions in UAE. Added benefits include no fees charged for script approval, assisting with shooting permits for public locations, production budgeting, supplier negotiations, assistance in obtaining permits, script approvals, visas, customs clearance on equipment, transport, sourcing experienced and professional cast/crew, offering studios and post production facilities at competitive rates and sourcing special rates with hotels. For sponsorship opportunities for feature films, the rebate value for productions is minimum AED250,000 and maximum AED 3,500,000.
Production houses looking only for rental of equipment get 30% discount for equipment on normal rates as per Industry Standards in UAE, 15% discount on crew, 20% discount on transport, a bonus 30% cash rebate on equipment, crew and transport after completion of 2ndrental and special discounts for long-term rentals in UAE. The rebate value for rental is minimum AED10,000 and maximum AED250,000.
IAP has set a trend and inspired producers of Bollywood to shoot the entire movie not just songs in Dubai, UAE.
IAP has worked on 25 feature films in UAE. IAP line produced Darmiyaan, Ki &Ka, Bin Roye, supported other productions with equipment, crew and transport., Hera Pheri 3, Air Lift, Badlapur, Welcome Back, Happy New-year, Zalim Delhi, Sultanate, Bewakaoofiyaan, Lay Bhari, Super Nani, Bhai, master Piece, Heartless, Linga, ManalNagaram, Ladies & Gentlemen and Samrajyam.
Icon Art Production has supported all level of productions and made producers budget work to their advantage.