Huawei Honor 8 Set for debut in Middle East

Emirates Business

Honor, the world’s number one smartphone e-brand from Huawei, is officially marking the Middle East and European launch of its highly desirable flagship smartphone, honor 8, at a spectacular event in Paris. The much anticipated device is a significant game-changer from honor as it offers even more value to the end user, as it’s not only packed with cutting
edge, smart technology, but has a phenomenal aesthetical appeal, boasting a stunning glass exterior. The device will be available on www.HonorArabia.com at AED 1599 from
September 1.
Designed for digital natives with a unique, strong sense of style, honor 8 stands out from the crowd. The 3D grate design has been created with a resilient two-sided 2.5D, 15 layer glass body, which reflects light producing an aurora effect with intricate patterns, meaning no two phones appear the same.
Not only is the honor 8 showcasing a gorgeous exterior, but also puts beauty in the hands of its end-users. The world-class camera features and intuitive software offers seriously impressive functionality. With the 12 MP dual camera, a RGB and monochrome sensor, the device captures more light to deliver amazing picture quality, vivid colour and stunning details in daylight or at night. The device lends itself to aspiring photographers and selfie fans with its exciting new photography modes, manual operation capability, as well as its 8MP wide-angle front-facing camera that works well even in low-light.
The honor 8 boasts powerful functionality to match its look, with a 0.4 second phone unlock and smart-key function to set up instant access to any part of the phone, making it incredibly intuitive. Its 3,000 mAh battery with Smart Power 4.0 maximises stand-by time allowing the honor 8 to keep going for up to 1.22 days of heavy usage. Just ten minutes of charging will allow two hours call time, and 30 minutes will re-charge the device to 47%.
Chris Sun Baigong, Vice President Huawei honor Middle East CBG commented, “The honor 8’s design and technology is fundamentally borne from the needs and desires of our end-users. We are conscious that people want their smartphones to be an extension of their own unique style, and the technology they choose is a part of that expression. We also recognise that the smartphone market has focused on small, functional innovations, but we believe in being different and offering world-class overall experience integrating the software, design of the phone, touch sense, camera, battery life and more.”
In addition to its eye catching appeal, the honor 8 is packed with high specs. Boasting 8-core CPU up to 2.3 GHZ, 4GB RAM, Kirin
950, i5 CO processor and Rapid-Smart file processing system.
For users, this means flawless multi-tasking, seamless gaming, increased processing speed and more space for well-loved apps. Sun Baigong continued, “We are really excited
to bring the honor 8 here to the Middle East as we feel it will capture the attention of smartphone users here with both its beauty and brains. We are proud to be able to offer more people the kind of technology normally accessible only to those with the wallet power to match, as the honor 8 blows its price competitors out of the water.”
honor believes in the power of partnerships and has collaborated with some of the biggest names in the e-commerce world. From a treasure hunt with Dubizzle and a photography contest with Zomato, to the chance to win an honor 8 with Cleartrip, the brand is working closely with these online focused companies to bring added value to its consumers. With the honor 8, Huawei is offering a free pick-up and delivery service in UAE and KSA for handsets under warranty and free screen protection warranty for three months.
Huawei honor is the world’s No 1 smartphone e-brand and in under a year honor entered more than 74 countries and continues its rapid expansion into new and emerging markets. Revenue has catapulted to USD 2.63 billion and the number of units has increased to 20 million devices – a figure the brand is looking to double by the end of 2015. Huawei honor is set to revolutionise the Middle East smartphone market and changing its landscape through its e-commerce only business model. Huawei honor believes in digital,
and aims to allow more people to enjoy the wonderful connected digital world. It is able to connect directly to its consumers, spending more of its resources focusing on users’ needs and developing superior products and services. The underlying philosophy of the brand highlights the courage, the passion and vibrancy of our audiences. The courage to aspire to be yourself, the passion to pursue the
aspirations and the vibrancy exhibited in the raring to go attitude.