Huawei debuts new nova smart series

Emirates Business

At IFA 2016, Huawei Consumer Business Group debuted
the Huawei nova and the Huawei nova plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers.
The new nova series features stunning multi-curve design features, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the Huawei nova and Huawei nova plus is designed to support consumers’ fast-paced, dynamic lifestyles, and to express their unique personalities. Huawei also introduced a new version of its MediaPad M3 tablet and announced new color options for the awarding-winning Huawei P9 smartphone.
Available beginning in October and priced competitively at AED1632 and AED1755 in Prestige Gold, Mystic Siler and Titanium Grey , the Huawei nova and Huawei nova plus are just the beginning of an exciting new series designed to defy expectations. The series delivers brilliant usability features combined with stunning looks, powerful performance and fantastic camera which continues Huawei’s commitment to innovation and design.
ERGONOMIC DESIGN
The Huawei nova smartphone’s curved surfaces and 5-inch screen connect seamlessly to create an ergonomic, compact design that fits perfectly in the user’s hands, enabling single-handed functionality. As beautiful to look at as it is to use, the nova draws inspirations from curves found in modern architecture with its curved metallic back polished by an advanced sandblasting process, hairline finishing and signature oblong composite panel stretching across the top of the phone. The subtle contours and smooth curves reflect light to emit multiple shades of brilliant colors and sheens.
FANTASTIC CAMERA
Today’s smartphone users demand a device that empowers them to capture and share their favorite moments, anytime and anywhere. With its powerful 8 megapixel front-facing camera, the Huawei nova enables users to take and share better selfies in any lighting condition. Additional features include the proprietary Beauty Makeup 2.0 and Beautiful Skin 3.0 applications, which apply cosmetic effects and skin smoothing filters to create more flattering images.

REAL-WORLD PERFORMANCE
The Huawei nova series is powered by the Snapdragon 625 processor, which uses advanced 14nm technology to increase performance and reduce power consumption. The Huawei nova’s 3020 mAh battery with Smart Power 4.0 can power longer sessions for users to easily navigate between different apps. With a next-generation 3D fingerprint sensor, the Huawei nova supports faster and more accurate 360-degree unlocking for improved security, convenience and single hand selfies.

HUAWEI MEDIAPAD M3
Huawei unveiled its newest flagship tablet, the Huawei MediaPad M3, and showcased the device’s premium audio and multimedia capabilities designed in partnership with Harman Kardon. “The introduction of the
MediaPad M3 builds on Harmon Kardon’s experience and top-performing technology to truly reinvent what tablet audio can deliver,” said Richard Yu, CEO of Huawei Consumer Business Group.

AVAILABILITY
The Huawei nova and nova plus with 32GB ROM and 3GB RAM, will be available in October in over 50 countries and regions, before being offered in additional markets. The Media Pad M3 will be available beginning September.
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015.
Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc.
Huawei’s global network is
built on 20 years of expertise in the telecom industry and is dedicated
to delivering the latest technological advances to consumers around
the world.