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Emirates Business
HP Inc. is reimagining the retail industry with the unveiling of its innovative and versatile all-in-one point-of-sale (POS) system, the HP ElitePOS. The company is working with leading retail and hospitality customers and partners to reimagine how technology can transform the in-store experience for customers.
With e-commerce influencing consumers’ shopping experiences, brick and mortar retailers must ensure sales associates are data driven to better understand buying behaviour and deliver the best possible customer experience. According to InReality, 69 percent of shoppers said they would be more likely to buy in-store if given access to digital self-help tools like interactive displays and kiosks.
Finding the right balance of where technology can help increase sales while streamlining processes is vital in today’s new retail environment. “As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand,†said Gwen Coble, director, Workstations, Thin Clients, Retail Solutions and Immersive Computing, EMEA, HP Inc. “The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP.â€
The ElitePOS features a a modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond checkout to make shopping faster.
For retailers who want a clean and clutter-free counter space, or who need greater versatility in the placement of their POS terminal, the display can be separated from the input/output (I/O) base for maximum placement versatility.
With POS devices increasingly targeted by hackers, security continues to be top of mind for the retail industry. According to Verizon, 64 percent of breaches in the retail industry that contained data loss were caused by point-of-sale intrusions. This is why HP is expanding its industry-leading security solutions to the ElitePOS. It is expected in the UAE in August 2017 at the starting price of 9,175 AED.