Hot trends on Marina Mall ramp

Abu Dhabi / Emirates Business

To celebrate the latest trends, Marina Mall Abu Dhabi, the capital’s leading shopping destination, held its third set of fashion shows of the year from November 3-4. Hosted by beauty expert Eljammi Gozalli on the first day, and Shyema Azam, founder of award winning blog Beauty and the Feast (BATF), on the second day, the women’s fashion event included the latest looks from some of the mall’s top brands.
Commenting on the event, Wafa Habbar, Marketing Coordinator at Marina Mall Abu Dhabi, said: “Following the success of Marina Mall’s summer and children’s fashion shows earlier this year, and based on popular demand we are excited to have hosted this latest fashion event. As part of our commitment to continuously enhancing our visitors’ shopping experiences, we have partnered with beauty and fashion expert Eljammi Gozalli, founder of Beauty and the Feast, Shyema Azam, who shared valuable beauty advice on the first and second day of the fashion show.”
Eljammi is the founder of highly popular blog “Beauty By Eljammi”, which deals in the latest trends for lifestyle, beauty and fashion. Hailing from Baku, Eljammi has over 90,000 loyal followers on Instagram, and will be giving visitors her best beauty tips on the first day of the fashion show.
The second day of the show was hosted by Shyema Azam, Founder and Editor-in-Chief of the award-winning blog ‘Beauty and the Feast’. With an unconventional mix of themes combining beauty and food, BATF was featured in Vogue India as one of the top blogs to know in 2015 and was also named as one of the most influential up-and-coming blogs by Cosmopolitan publishing, only two years after its launch.
Marina Mall Abu Dhabi’s Fashion Show took place at the mall’s main exhibition area, with the participation of leading brands including: Queen Couture, Green Bird, Cocoon, Phase Eight, LK Bennett, Guess, 1,2,3, Reiss and Koton.
The event was sponsored by Paris Gallery, whose provision of make-up products and services for the models promises a glamourous fashion showcase. Visitors were also treated with beauty bags from Tips and Toes and chocolates from Patchi.
Marina Mall, the leading shopping destination in Abu Dhabi, opened in 2001. Geographically located in one of the city’s most prominent districts, it comprises 122,000 sqm of retail space featuring a unique selection of fashion, leisure and entertainment brands arranged over five levels.
In addition, Marina Mall also houses more than 400 retail and services outlets, including designer and high-street fashion brands, beauty department stores, home furnishings and electronics stores. In addition, there is a Mercedes-Benz car showroom, specialty shops, bank offices and a hypermarket. It also has a variety of F&B options including upscale cafes and a restaurant on top of a 30-story observation tower. The entertainment and leisure offerings include a bowling alley, a 9-screen VOX cinema, and a children’s entertainment area.
Some of the world’s most renowned brands can be found in Marina Mall, such as Louis Vuitton, Burberry, Tiffany & Co, Hugo Boss, Tod’s, Chanel, Gucci, Prada, Yves Saint Laurent and many more. As one of Abu Dhabi’s distinctive landmarks, Marina Mall also offers a range of exciting programming and events that draws in the larger community.