Greensill’s ghost will haunt finance world

SoftBank Group Corp Chief Executive Officer Masayoshi Son and Credit Suisse AG Chairman Axel Lehmann doubtless wish their respective firms had never met disgraced financier Lex Greensill. But hopefully they — and the finance industry at large — can learn lessons from the scandal that ensued.
Greensill’s charm, self-belief and supposed skill at turning the staid business of supply-chain finance into a booming source of cash had both Softbank and Credit Suisse seeing dollar signs, as Duncan Mavin’s new book 1 about the saga — “The Pyramid of Lies” — reveals.
For Son, whose Vision Fund dragged SoftBank to a recent record loss, taking an ownership stake in Greensill was meant to be a fintech home run. Here was a firm claiming to mix old finance with new data tricks, growing at breakneck speed and with apparently enough cash to prop up dreams such as investing in a new $34 billion city in Borneo.
For Credit Suisse, which was desperate to pivot away from financial trading and towards repeat revenues from high-net-worth individuals, investing client money in Greensill assets was a way to join an influential billionaire network and deliver big returns in a low-interest-rate world.
Unfortunately, Greensill Capital was built like a house of cards and collapsed when Covid-19 hit. Revelations of reckless lending and dodgy conflicts of interest scared investors and insurers away. The money ran out, Son’s prized “fintech” unicorn was soon worthless, and Credit Suisse’s wealthy clients were billions in the red.
There will be doubtless more revelations to come as Credit Suisse prepares a legal claim against SoftBank in the hopes of recouping up to $3 billion — one of several legal battles that will take years to resolve. SoftBank has called claims that it diverted money owed to the bank’s clients “desperate.”
Yet Mavin’s book makes clear that the cast of characters pulled into Greensill’s orbit have serious work to do to minimise the risk of a similar blow-up happening again one day. Many backers seemed all too eager to buy what the ego-driven, larger-than-life financier was selling, and they didn’t always do their homework. The book delights in exposing Greensill’s ludicrous affectations, including an oversized business card straight out of American Psycho.
“I think there are plenty of other Greensills waiting to happen and far too few people willing to do the right thing,” says Mavin.
Infectious hype is a recurring theme in the saga. Greensill rose at a time when retired bankers were joining startups instead of playing golf, and when low interest rates were pushing investment firms into riskier waters. The marketing pixie dust of the “fintech” label averted a lot of eyes to the reality that high growth and high returns in finance rarely come without high risk. As valuations across fintech fall, it’s not just SoftBank that’s in need of a reminder.
The hype also led traditional financial firms that bought into Greensill, often on the strength of his slick pitch and connections, to ignore internal red flags.

—Bloomberg