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Dubai / Emirates Business
One hundred years ago, in 1917, Ford Motor Company set off on an adventure that would change the automotive industry forever. It began with the Model TT, a truck based on the hugely successful Model T car, and grew, over the course of a century, into the world’s best-selling truck brand. Over the years, Ford trucks have been used by farmers, families, soldiers, contractors, racing drivers, and adventure seekers. It is this versatility, capability and reliability that has propelled the company to so many decades of sales leadership, as shared in this look back through history. But these achievements didn’t happen overnight. What follows is a tale of time, vision, innovation, and the constant quest to deliver trucks that meet and exceed even the greatest expectations.
The year was 1917, and nine years on from the release of the Model T, customer demand was for a vehicle that was tougher and more capable than anything that had gone before. Up stepped the Model TT.
Able to haul a payload of one ton, the TT helped change the way the world did work. Originally sold as a chassis only, with buyers supplying their own body, Ford went on to sell almost 1.3mn TTs until it was replaced in 1928 by Model A and AA pickup, the latter one of earliest members of Ford dynasty of pickup trucks.