Foodco wins prestigious ‘Product of the Year’ award in UAE

DUBAI / IBRAHIM ELDESOUKIE

Foodco National Foodstuff, one of the leading local food companies, has won the prestigious “Product of the Year” award in two categories in the United Arab Emirates (UAE) for 2023.
The company’s brand Shehrazade won the award for the best rice product for the third time in a row, while Virginia — Tuna Salad won the award for the best meal on the go product for the first time. The award recognises the innovative and exceptional quality of the products, as well as the company’s commitment to customer satisfaction.
“We are thrilled to have won the ‘Product of the Year’ award in two categories,” said Waseem Halabi, GM of Foodco.”Our team has worked hard to develop and improve our products, and we are delighted that our efforts have been recognised. These awards testify to our commitment to excellence in the food industry and our dedication to providing our customers with high-quality products that meet their needs.”
Shehrazade rice is a premium product with superior taste, texture, and aroma. The brand has become a household name in the UAE and is known for its consistent quality and excellent value. The rice is carefully selected, aged, and packaged to retain its natural flavour and nutritional value. Shehrazade rice is available in various packaging sizes, making it suitable for all households and occasions.
“We are proud of the quality of our Shehrazade Rice, and we believe it’s the best in the market,” said Brand Manager Taimur Awan. “Our rice has been a favourite among our customers for many years, and winning the ‘Product of the Year’ award is a testament to the trust that our customers have in our brand.”
Virginia — Tuna Salad is a convenient and delicious on-the-go meal that provides a healthy and satisfying meal for those on the move. The product is made with high-quality tuna, fresh vegetables, and various seasonings and spices to create a unique flavour. Virginia – Tuna Salad is perfect for busy professionals, students, and anyone who wants a quick and healthy meal option.
“Our Virginia – Tuna Salad is a popular choice among our customers who want a healthy and convenient meal option,” said Alefiya Rathwala, Brand Manager of Foodco. “We are thrilled to have won the ‘Product of the Year’ award for this product as it shows that our customers appreciate the quality and taste of our products.”
The “Product of the Year” award is the world’s most significant consumer-voted award for product innovation. The award is based on a survey conducted by Nielsen, a global market research company, among a representative sample of UAE consumers. The survey assesses various aspects of the products, such as innovation, appeal, satisfaction, and purchase intent.
“Winning the “Product of the Year” award is a significant achievement for Foodco, as it demonstrates the company’s commitment to excellence and innovation in the food industry,” said Mohammad Hafiz, CFO of Foodco.
“We are honoured to have won the ‘Product of the Year’ award in two categories,” said the chairman of Foodco, Dr Mohamed Ali Hosani, adding, “We would like to thank our customers for their support and trust in our brand, and we will continue to work hard to develop and improve our products to meet their evolving needs.”
Foodco National Foodstuff PJSC is a leading food company in the UAE that specialises in the distribution and marketing of high-quality food products. The company’s portfolio includes a wide range of products, such as rice, pasta, canned tuna, and ready-to-eat meals, among others.