Bloomberg Alyssa McKay used to work part-time at a frozen yogurt store in Portland, Oregon, making minimum wage to cover her college tuition. Now the 22-year-old earns more than $100,000 a year on the short-video platform TikTok. Brands like Coach, Netflix and Amazon Prime Video pay up to reach her 9 million followers, mostly teenage and pre-teen girls who …

  Bloomberg Instagram, under fire from safety advocates to keep children off the app and prevent teens from seeing harmful content, is testing new ways to verify users’ age. Among them: running users’ video selfies through an artificial intelligence (AI) that can determine if they are adults. The Meta Platforms Inc-owned app recently started requiring users to submit their birthdate …

  Bloomberg Volkswagen AG is sticking to a plan to list its iconic Porsche sports-car maker later this year as Europe’s biggest carmaker looks to finance a costly shift toward electric vehicles. VW is going ahead with the initial public offering in the fourth quarter because the unit has proven resilient over the years to market disruptions including the recent …