Festival of Media MENA returns to Dubai on Apr 26

Dubai / Emirates Business

Building on the hugely successful second edition in 2016, the Festival of Media MENA is returning to Dubai on April 26 at the Waldorf Astoria on Palm Jumeirah. The third edition of this global conference and awards program will bring together senior level executives from the world’s biggest brands, marketing agencies and media houses to discuss the latest trends under the theme ‘Understanding Media Transformation.’ The conference will be followed by a celebration of the region’s best media work during the Festival of Media MENA Awards ceremony at MusicHall, Zabeel Saray Hotel.
The day-long conference will see a line-up of 35 high-calibre speakers from global media forces including LinkedIn, Google, Nielsen, MOAT and Unilever shedding light on the future of the sector, and bringing attendees up to speed with the trends and techniques that are currently shaping the media scene. Proceedings will be kicked off with an opening speech from Jeremy King, COO of the Festival of Media, who is confident that the event will deliver deep insights into the constantly evolving media landscape and equip speakers with insider knowledge of how to keep pace
with rapid regional and global media transformation.
Keynote speeches will include deep dives into the current media environment, such as ‘Is the current agency model broken?’ from Will Swayne, Global President for Carat, as well as insights into the digital trends that are shaking the foundations of the media world with ‘Investing in Digital Success’ from Nick Graham, Global Digital Marketing and Media Director at Huawei; ‘The Attention Economy’ by Aniq Rahman, President of Moat; and ‘The digital connection – right brands, right tech’ from Mailine Swildens, Creative and Technology team at Google and Director of Zoo EMEA. Jason Miller, Global Content Marketing Lead at LinkedIn, will also share thoughts on how to build a world-class content marketing engine with a speech on ‘Curate, engage and connect.’